The Cover Story: Paperback vs. Hardback
I love a hardback book, the heft and integrity. They last longer, sort of. They're also more expensive, as much as $30 retail. (Talk about heft!) If it's purchased early enough, it's a first edition that, if signed by the author, has some value beyond warm fuzzies to the owner. I feel like I should respect the hardback. Paperbacks, on the other hand, are books I carelessly toss in my purse or backpack. I like the trade paperback, with its larger size and often artistic covers. Usually, the trade paperback doesn't sport a movie tie-in or a Fabio-like hunk with a non-existent shirt, which also lends a sense of gravitas. However, smart book marketers are playing for a new life in paperbacks. The Piano Teacher by Janice Y.K. Lee received a decent response when released as a hardback last year. However, when Penguin Books (USA) re-released it as a paperback, the publisher sold 151,000 copies in two months — more than three times as many as were sold in hardbac